Let’s Do It Foundation aims to unite the global community, raise awareness and implement true change to achieve one final goal- a clean and healthy planet.
The story of the Foundation begins in Estonia 2008 when 50,000 people united together to clean up the entire country in just five hours. In 2011, Let’s Do It Foundation was established to spread this model to clean—one country in one day. Over the years the organisation tackles environmental and social problems related to mismanaged solid waste by mobilizing millions of positive-minded, action-orientated people around the world, using innovative technological solutions to map and deal with waste, and engaging communities for the Keep It Clean Plan.
On 15 September 2018 , the Foundation organised the biggest ever civic action against waste – World Cleanup Day – an epic 36 hour green wave of cleanups where 17 million people in 157 countries came out to say loud and clear that they wanted to live in a clean world! After its huge success, the Campaign takes place every year with Digital Clean-Up Day also being added.
Today, Let’s Do It World Foundation works towards a waste free world based on the principles of circular economy and embedding a Zero Waste approach with practices including:
- Education for sustainable development: cross-sector behavioral change projects (learning by doing approaches);
- Municipalities: stakeholder consultation and process facilitation for adopting or enforcing most sustainable Resource Management systems
- Awareness raising through massive civic actions (e.g, waste mapping, brand audit, cleanups).